1974 Ultra Rare Omega Ranchero Burgundy Dial, Gold-Plated Case, Automatic, 35mm, Serviced – Vintage Swiss Watch

A Truly Rare Omega Ranchero - A Historical Collector's Piece from 1974

We are delighted to offer this exceedingly rare Omega Ranchero, an exceptional timepiece that brings together Swiss craftsmanship and a fascinating history. This particular model, featuring a distinctive burgundy-brown dial, was manufactured in 1974 during a brief attempt by Omega’s Belgian importer to revive the Ranchero name. The Omega Ranchero was originally introduced in 1958, but due to unfortunate translation issues with its name in Spanish ("Ranchero" meaning "farmhand"), the model slowly faded from the market.

In the mid-1970s, Omega’s Belgian importer decided to breathe new life into the Ranchero by combining the case of a Seamaster with a unique dial and hands. This experiment, though short-lived, produced one of the rarest Omega models of the 1970s. Unlike its predecessors, which typically featured black or cream dials, this Omega Ranchero is adorned with a stunning gloss burgundy-brown dial, which makes it even more distinctive and valuable. Combined with its 20-micron gold-plated steel case, it stands as a rare and highly sought-after vintage Omega.

This particular example is one of the most exceptional you’ll find anywhere. It is fully original, untouched, and retains its authenticity in every respect, making it a true collector’s piece. The dial itself is in outstanding condition, with raised applied batons that give it a subtle 3D effect, further enhanced by the glossy burgundy-brown finish. The date window is placed at the 3 o'clock position, creating a balanced and visually appealing layout. The signature Omega case and movement, as well as the signed crown, provide further reassurance of its original heritage.

The watch has been recently serviced in April 2025 and is in near perfect working condition, maintaining the precise timekeeping expected of a Swiss luxury watch. The 35mm x 43mm case is incredibly well-preserved, with a crisp, smooth finish that showcases Omega’s commitment to quality and craftsmanship. The gold-plated steel case adds an element of sophistication and elegance, while the sapphire crystal remains flawless, ensuring clarity and durability.

This Omega Ranchero is more than just a timekeeping device—it is a piece of horological history. Its rarity, unique design, and limited production make it one of the most sought-after Omega watches of the 1970s, and one that will only continue to appreciate in value as time goes on. Whether you're a seasoned Omega collector or an enthusiast looking for a rare vintage timepiece to add to your collection, this Omega Ranchero is a must-have.

The Omega Ranchero is not only a rare collectible but also an investment in timeless style and craftsmanship. It embodies the perfect blend of elegance, history, and superior mechanics, making it a standout addition to any watch collection. With its impressive presence on the wrist and extraordinary design, this watch is sure to turn heads and remain an admired piece for generations.

Key Specifications

REFERENCE NUMBER: 198.0066 166.0218
BRAND: Omega
STYLE: Wristwatch
CONDITION: Very Good
SCOPE OF DELIVERY: Original box,
MOVEMENT: Automatic
CASE MATERIAL: Steel gold plated 20 microns
BRACELET MATERIAL: Leather
YEAR OF PRODUCTION: 1974
CASE DIAMETER: 35mm x 43mm
CASE THICKNESS: 9.5mm
CRYSTAL: Sapphire

BRACELET: 210mm